top of page
Search
Mike Vachow
May 53 min read
Center Stage
Independent schools must showcase authentic student and faculty excellence to counter some toxic perceptions that have taken hold recently.
214 views0 comments
Mike Vachow
Mar 43 min read
Turning Down the Job
Our customers come to schools with jobs to be done, but some of them we can't do or can't do well.
208 views0 comments
Mike Vachow
May 16, 20222 min read
Communication and Recruitment
A lasting change from the pandemic: schools will need dedicated communication and recruitment leaders.
267 views0 comments
Mike Vachow
Jul 20, 20213 min read
New Again
Families who came to independent schools last school year are the marketing opportunity of a lifetime for independent schools.
271 views0 comments
Mike Vachow
Sep 16, 20203 min read
Retention 2020 - 2021
A prescription for retention during a pandemic school year.
82 views0 comments
Mike Vachow
Feb 27, 20203 min read
Seen and Known
Any member of a school community should expect to be seen and known. Heads must lead and model this effort.
172 views0 comments
Mike Vachow
Jan 6, 20203 min read
The Millennial Parent
Millennials are discovering that choosing a school for their children is the most difficult decision of their lives.
113 views0 comments
Mike Vachow
Dec 3, 20194 min read
Retention Crunch Time
How good are your school's retention efforts? Take a close look at the months of December and January, retention crunch time.
324 views0 comments
Mike Vachow
Oct 15, 20194 min read
Moe 2.0
The ability to build relationships is the most important skill for enrollment professionals to possess.
87 views0 comments
Mike Vachow
Sep 2, 20194 min read
Community as Marketing
Cultivate the complex web of relationships between families and the school that generate loyalty. That's independent school marketing.
154 views0 comments
bottom of page